Subject Term: advertising and campaign planning / Journal Title: Agri Marketing

Start Over Subject Term advertising Subject Term campaign planning Journal Title Agri Marketing

1. Creating a winner, results

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 20-21
Notes:: Case report about the "Best of Show" advertising campaign in the NAMA recognition program.

2. Farmers: original breakfast champs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benkstein, K. (author)
Format:: Journal article
Publication Date:: 2014-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04671
Journal Title:: Agri Marketing
Journal Title Details:: 52(9) : 34-35
Notes:: Case report of an advertising campaign by Farm Credit Services of America, "Agriculture Works Here."

3. Case IH rethinks planters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2016-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07844
Journal Title:: Agri Marketing
Journal Title Details:: 54(9) : 29-30, 32-33

4. Utilizing social media in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 30-33

5. Keeping cotton's spirits high

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2017-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09030
Journal Title:: Agri Marketing
Journal Title Details:: 55(6) : 21-22
Notes:: 2017 Best of NAMA - Grand Champion

6. How Hesston rounds up its own tv networks

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10670
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 43-46

7. How to make a grand champion

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
Journal Title:: Agri Marketing
Journal Title Details:: 57(5) : 22-23
Notes:: Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

8. Communications plan: planting the seed for a new way of thinking

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 28, 30
Notes:: Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

9. Consumer marketing: California raisins launch new campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedwell, Kim (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25102
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 37-38

10. Best of show: The toughest thing in pink

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wall, Ron (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25467
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 40
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44195

11. Strategic thinking drives sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25819
Journal Title:: Agri Marketing
Journal Title Details:: : 20 in Special Supplement
Notes:: Features report of New Holland brand campaign for repositioning a tractor line

12. A look behind the campaign: NAMA's best of show - advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 44-45
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

13. Purina Pro Plan's "everyday heroes" campaign is a winner

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Frys, Michelle (author) and McMillen, Molly (author)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 48-49
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

14. What media directors want from ag media providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 34-35
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45902

15. Purina Mills' customer program

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26328
Journal Title:: Agri Marketing
Journal Title Details:: 45(7) : 34
Notes:: Posted at www.agrimarketing.com/show_story.php?id=46286

16. Creating brand identity creates demand for a commodity

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 34, 36
Notes:: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

17. Branding in the sea of sameness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Woodward, Ashley (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
Journal Title:: Agri Marketing
Journal Title Details:: 46(1) : 16-17
Notes:: Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

18. Research on creating effective ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author / Readex Research)
Format:: Journal article
Publication Date:: 2008-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27752
Journal Title:: Agri Marketing
Journal Title Details:: 46(4) : 55-56
Notes:: Posted at www.agrimarketingdigital.com/?iid=7767

19. Merial's Recombitek takes flight

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ryan, Jennifer (author)
Format:: Journal article
Publication Date:: 2008-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28000
Journal Title:: Agri Marketing
Journal Title Details:: 46(5) : 42-43
Notes:: Posted at http://www/agrimarketingdigital.com/?iid=8160

20. Cowboy wisdom hits the airwaves

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Journal article
Publication Date:: 2008-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28354
Journal Title:: Agri Marketing
Journal Title Details:: 46(8) : 34
Notes:: Posted at http://www.agrimarketing.com

21. Bringing a bold trait package to market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keyes, Claire (author / Bader Rutter and Associates)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28546
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 30, 33
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

22. Speaking to, not at, customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Radermacher, Rick (author)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29088
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 30-31

23. Making a "Big Foot" print

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dahlbeck, Emily (author)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 35-36
Notes:: Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.

24. Serving the market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2009-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29165
Journal Title:: Agri Marketing
Journal Title Details:: 47(2) : 22, 24

25. Game-changing communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aust, Janell (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29595
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 36, 38
Notes:: Posted at http://www.agrimarketing.com

26. Monsanto's "American farmers" campaign spotlights ag's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30204
Journal Title:: Agri Marketing
Journal Title Details:: 48(3) : 30-31, 33

27. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

28. Giant products supported by GIANT promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sisk, Samantha (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 36, 38
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

29. Repeating a good ad pays off

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brennan, Carrie (author / Readex Research)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36109
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 36

30. Advertising to the X-TREME

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vincent, Gary (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36694
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 30

31. Genuity Smartstax RIB Complete

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37182
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 24, 26, 28
Notes:: Features a technology co-developed by Monsanto and Dow AgroSciences.

32. Campaign focuses on simplicity, convenience for farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37183
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 30
Notes:: Features media strategy for introducing a technology co-developed by Monsanto and Dow AgroSciences.

33. At home on the range

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Engle, Steve (author / Engle Creative Solutions, LLC)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00016
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 32

34. Leveraging culture, creating emotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fischer, Ashley Woodward (author)
Format:: Journal article
Publication Date:: 2013-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01589
Journal Title:: Agri Marketing
Journal Title Details:: 51(5) : 32-33

35. Finding farm broadcast opportunities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bjerke, Bryan (author)
Format:: Journal article
Publication Date:: 2013-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01985
Journal Title:: Agri Marketing
Journal Title Details:: 51(8) : 36

36. Innovative marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02084
Journal Title:: Agri Marketing
Journal Title Details:: 51(9) : 44
Notes:: Describes the award-winning marketing campaign for a new AGCO self-propelled sprayer.

37. Virtual roundtable gets the message out

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2002-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14493
Journal Title:: Agri Marketing
Journal Title Details:: 40(5) : 20-21

38. Branding in a product world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2002-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14496
Journal Title:: Agri Marketing
Journal Title Details:: 40(5) : 51

39. Producer communications: connecting on emotions - and facts

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15168
Journal Title:: Agri Marketing
Journal Title Details:: 40(8) : 20,22

40. Identity crisis: ProSource One tackles brand dilemma with audacious campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15170
Journal Title:: Agri Marketing
Journal Title Details:: 40(8) : 36-37

41. The rebirth of a tractor company

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15866
Journal Title:: Agri Marketing
Journal Title Details:: 40(10) : 40-41, 44

42. Marketing campaign helps DeKalb take a bite out of Canadian competitors

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16976
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 28-29,32

43. Idioms and innuendoes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16977
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 36,38

44. Good as gold

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17313
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 18-19

45. Reproducing results: integrated product launch busts sales goals

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17457
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 54-56

46. Rx for reinvigorating an aging product line

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17459
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 62-64

47. Risque radio breeds sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18282
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 18,20,24-25

48. Agri Marketing's product of the year

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : i4-i12
Notes:: Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

49. Nourishing ideas: Cargill's new brand strategy builds on company goal to create distinctive solutions for customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19070
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 26-30

50. Building brands from the barn up: Heritage Acres finds success in local approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 34-39
Notes:: Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

51. Achieve makes a brand comeback

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19833
Journal Title:: Agri Marketing
Journal Title Details:: 42(1) : 36

52. Milk's benefits clearly shown

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19835
Journal Title:: Agri Marketing
Journal Title Details:: 42(1) : 40

53. Opportunity: made possible by Nexera: a premium end-use product results in groundbreaking work for agency AdFarm and client Dow AgroSciences Canada

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wall, Ron (author)
Format:: Journal article
Publication Date:: 2004-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20416
Journal Title:: Agri Marketing
Journal Title Details:: 42(3) : 60-61
Notes:: Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.

54. Celebrating champions - in and out of the show ring

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kocon, Lois (author)
Format:: Journal article
Publication Date:: 2004-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
Journal Title:: Agri Marketing
Journal Title Details:: 42(3) : 64-65
Notes:: Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.

55. Relationship of chance: an award-winning relationship begins in the pages of Agri Marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21495
Journal Title:: Agri Marketing
Journal Title Details:: 42(7) : 42-43

56. Help wanted: Cenex introduces "Helpful" campaign at local convenience stores

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21500
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 28, 30

57. UFA shows customers "there is a future out here"

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21866
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 48

58. Horse racing challenges entertainment offerings

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21867
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 50
Notes:: Features a campaign to reposition live horse racing as entertainment.

59. Makeover brings major kudos for crusty canine

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21869
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 52

60. Marketing beyond the meat case

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21981
Journal Title:: Agri Marketing
Journal Title Details:: 43(2) : 18,20
Notes:: Reports on a campaign by Certified Angus Beef.

61. IGENITY. Known. Now: Unlocking the code for better beef and dairy opens the door to cutting-edge campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Saphner, Alane (author)
Format:: Journal article
Publication Date:: 2005-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22140
Journal Title:: Agri Marketing
Journal Title Details:: 43(3) :56-57
Notes:: 2p.

62. Numerous issues weigh on minds of agencies, clients

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22150
Journal Title:: Agri Marketing
Journal Title Details:: 43(4) : 36-38,40,42

63. Straight from the worm's mouth

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rabuse, John (author)
Format:: Journal article
Publication Date:: 2005-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22171
Journal Title:: Agri Marketing
Journal Title Details:: 43(3) : 60-61

64. New Holland's future campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Failor, Bradley (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 24-25
Notes:: "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

65. Pfizer Animal Health's Solitude IGR

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rabuse, John (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24363
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 32, 34
Notes:: "Best of Show" in the 2006 specialty competition of the National Agri-Marketing Association.

66. What media directors want from ag media providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
Format:: Journal article
Publication Date:: 2006-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
Journal Title:: Agri Marketing
Journal Title Details:: 44(6) : 38-39
Notes:: Media directors at four advertising agencies describe trends and needs.

67. Radio campaign hits a nerve of reality with midwestern farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08639
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 62-64

68. Beef's on the table: beef industry campaign makes people hungry for beef again

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08641
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 70-73

69. Beef's on the table

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09032
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 70-73

70. Monsanto's weed hater really hates weeds

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09034
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 62-64

71. What do you consider when buying farm radio?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stadlen, D. (author)
Format:: Journal article
Publication Date:: 1988-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09858
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 44
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

72. How do you take on a giant?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 2001-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11742
Journal Title:: Agri Marketing
Journal Title Details:: 39(3) : 82-83

73. Breaking through the odor barrier

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 2001-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12024
Journal Title:: Agri Marketing
Journal Title Details:: 39(4) : 58-60

74. Making media magic: five media directors discuss their role in the ever-changing ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Magazine article
Publication Date:: 2001-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12302
Journal Title:: Agri Marketing
Journal Title Details:: 39(5) : 50-52

75. Brands under glass: agencies spell out how testing brands before campaign concepts nets better ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Article
Publication Date:: 2001-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14013
Journal Title:: Agri Marketing
Journal Title Details:: 39(10) : 38-39

76. CRM savvy: agencies offer their take on the strategy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb (author)
Format:: Article
Publication Date:: 2002
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14070
Journal Title:: Agri Marketing
Journal Title Details:: 40(1) : 26-29

77. Milk gives much more: Dairy Farmers of Ontario campaign reveals benefits of milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14258
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 26-28

78. A fresh new look for cotton

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14260
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 36

79. Ready to rumble: AGCO kicks into high gear to sell its new line of tractors sporting the AGCO name

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14261
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 44-46

80. The winning spirit of partners - Miller Meester & GTA

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cummins, Marilyn L. (author)
Format:: Journal article
Publication Date:: 1982-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00770
Journal Title:: Agri Marketing
Journal Title Details:: 20(5): 144-147
Notes:: AgComm Teaching. Delmar Hatesohl Collection.

81. Far-go campaign zaps judges with animated approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cummins, M.L. (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00771
Journal Title:: Agri Marketing
Journal Title Details:: 20(5): 150-155
Notes:: AgComm Teaching

82. December: an important month for farmers and agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00785
Journal Title:: Agri Marketing
Journal Title Details:: 19(11): 36
Notes:: AgComm Teaching

83. What marketers want to know before they buy

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00817
Journal Title:: Agri Marketing
Journal Title Details:: 21 (6) : 58
Notes:: AgComm Teaching

84. TV bureau panel outlines farm TV techniques

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00821
Journal Title:: Agri Marketing
Journal Title Details:: 21(6) : 78, 80, 82
Notes:: AgComm Teaching

85. How media techniques improve ad readership

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stuhlfaut, M. (author / Miller Meester Advertising Inc., Minneapolis) and Miller Meester Advertising Inc., Minneapolis
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00823
Journal Title:: Agri Marketing
Journal Title Details:: 21(5) : 58, 60
Notes:: AgComm Teaching

86. The Brady Co. hatches a winner : San Diego chicken creates marketing "coop" at poultry show

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Slayton, E.R. (author / Brady Co., Menomoee Falls, WI) and Brady Co., Menomoee Falls, WI
Format:: Journal article
Publication Date:: 1985-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00906
Journal Title:: Agri Marketing
Journal Title Details:: 23(8): 52-54
Notes:: AgComm Teaching

87. Making TV ads work for your client

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fink, S. (author / Fletcher/Mayo/Associates Inc., St. Joseph, MO) and Fletcher/Mayo/Associates Inc., St. Joseph, MO
Format:: Journal article
Publication Date:: 1985-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00924
Journal Title:: Agri Marketing
Journal Title Details:: 23(6): 62-64, 66
Notes:: AgComm Teaching

88. TV isn't just for the big guys

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C00992
Journal Title:: Agri Marketing
Journal Title Details:: 19(6): 50-51
Notes:: AgComm Teaching

89. The battle over time : blitz vs consistency

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01023
Journal Title:: Agri Marketing
Journal Title Details:: 18(6) : 78
Notes:: AgComm Teaching

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