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Opportunity: made possible by Nexera: a premium end-use product results in groundbreaking work for agency AdFarm and client Dow AgroSciences Canada

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wall, Ron (main author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaign, campaign planning, Canada, communication planning, crops, seeds, marketing communication
Notes:
Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.