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IGENITY. Known. Now: Unlocking the code for better beef and dairy opens the door to cutting-edge campaign

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Saphner, Alane (main author)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, beef, campaign planning, campaigns, dairy, livestock, genetics
Notes:
2p.