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Consumer marketing: California raisins launch new campaign

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bedwell, Kim (main author)
Format:
Journal article
Publication Date:
2006-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), attitudes, awards, campaign planning, campaigns, communication planning, consumer attitudes, consumers, fruit, media relations, public relations, publicity, women, marketing communication