- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bedwell, Kim (author)
- Format:
- Journal article
- Publication Date:
- 2006-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25102
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 44(9) : 37-38
- Subject Term:
- advertising, appeals (message), attitudes, awards, campaign planning, campaigns, communication planning, consumer attitudes, consumers, fruit, media relations, public relations, publicity, women, and marketing communication
