Communications plan: planting the seed for a new way of thinking
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2006-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, case study, communication planning, cotton, crops, demonstrations, field days, mass media, message content, pest management, pesticides, publicity, tours
- Notes:
- Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.