- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richards, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2006-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 44(9) : 28, 30
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, case study, communication planning, cotton, crops, demonstrations, field days, mass media, message content, pest management, pesticides, publicity, and tours
- Notes:
- Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.
