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Communications plan: planting the seed for a new way of thinking

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Julie (main author)
Format:
Journal article
Publication Date:
2006-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), campaign planning, campaigns, case study, communication planning, cotton, crops, demonstrations, field days, mass media, message content, pest management, pesticides, publicity, tours
Notes:
Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.