Communications plan: planting the seed for a new way of thinking

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Richards, Julie (main author)

Format:

Journal article

Publication Date:

2006-11

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Agri Marketing

Related Item Details:

44(9) : 28, 30

Subject Term:

advertising, appeals (message), campaign planning, campaigns, case study, communication planning, cotton, crops, demonstrations, field days, mass media, message content, pest management, pesticides, publicity, tours

Notes:

Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.