Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00185
Notes:
AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 9pp. (Agricultural Communications Research Report No. 3)
Carpenter, William L. (author), Hancock, J. (author), and Pence, R.A. (author)
Format:
Report
Publication Date:
1960
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 13 Document Number: B01700
Notes:
#747, Harold Swanson Collection, abstract available in Main Stacks 630.73 Un364r, Raleigh, NC : Division of Agricultural Information, North Carolina State College. 28 pp. (Report No. 3)
Rao, R. Narayana (author), Yadkikar, D. R. (author), and Department of Extension, S. V. Agriculture College, Tirupati; Department of Extension, S. V. Agriculture College, Tirupati
Format:
Journal article
Publication Date:
1976
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05182
Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
Format:
Online journal article
Publication Date:
2019-02
Published:
South Africa: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
Pages 74-75 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the doctor of philosophy degree in cooperative extension administration, University of Wisconsin, Madison. 1960. 155 pages.
