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Agri Marketing's product of the year

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2003-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agri-marketers, agribusiness, campaign planning, campaigns, environment, herbicides, pest management, pesticides, marketing communication
Notes:
Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.