- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00817
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21 (6) : 58
- Subject Term:
- advertising, advertising research, campaign planning, communication planning, expenditures, information needs, market information, marketing, and media research
- Notes:
- AgComm Teaching
