- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2011-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37183
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 49(9) : 30
- Subject Term:
- advertising, agri-marketers, agribusiness, appeals (message), campaign planning, campaigns, corn, direct mail, e-mail, interactive media, media relations, media selection, pest management, radio, seeds, television, contests, marketing communication, and agri-marketing
- Notes:
- Features media strategy for introducing a technology co-developed by Monsanto and Dow AgroSciences.
