- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
- Format:
- Journal article
- Publication Date:
- 2006-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 44(6) : 38-39
- Subject Term:
- advertising, advertising agencies, campaign planning, communication planning, farm journals, information needs, media, media selection, trends, marketing communication, and trust
- Notes:
- Media directors at four advertising agencies describe trends and needs.
