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What media directors want from ag media providers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Haller, Ted (main author), Hindman, Irene (author), Tassell, Zach (author), Gainer, Jill (author)
Format:
Journal article
Publication Date:
2006-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, campaign planning, communication planning, farm journals, information needs, media, media selection, trends, marketing communication, trust
Notes:
Media directors at four advertising agencies describe trends and needs.