Bardellos, Marcia Dutra (author), Pedrozo, Eugenio Avila (author), and Van der Lans, Ivo. (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29803
Notes:
Pages 127-145 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
12 pages, This paper addresses consumer trust in organic food in order to find out which aspects increase and decrease trust and which trust expectations consumers have. The aim is to strengthen consumer trust on the basis of the findings and to develop trust-building measures. To this end, ten focus groups with German consumers were conducted online in February 2021 and evaluated using content analysis. The results show that there is a predominant lack of trust in organic food. This is based in particular on the fact that organic production is often doubted and there are from the consumer’s point of view too many organic labels. This can be attributed not only to a lack of knowledge on the part of consumers, but also to a lack of transparency within the organic sector and in relation to organic food. Results from the consumer's point of view show that the possibility of control, information and transparency are relevant for trust in organic food and the development of knowledge about organic food can positively influence this trust.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37160
Notes:
BrownfieldAgNews via Agri Marketing Weekly. 2 pages., Smithfield Foods, a global food company, ranked first in this annual study, "Trust Across America."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06631
Notes:
Raw data responses to a survey conducted by the Ethics Committee of the American Agricultural Editors' Association among 431 participants at the 2012 Young Farmers and Ranchers Leadership Conference, American Farm Bureau Federation, Grand Rapids, Michigan, Februaty 18-20, 2012. 1 page with accompanying committee member correspondence.
