- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2014-06
- URL:
- http://www.agrimarketing.com
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 52(5) : 20-21
- Subject Term:
- advertising, awards, campaign planning, campaigns, case studies, communication planning, seeds, marketing communication, agri-marketing, and National Agri Marketing Association (NAMA)
- Notes:
- Case report about the "Best of Show" advertising campaign in the NAMA recognition program.
