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Creating a winner, results

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014-06
URL:
http://www.agrimarketing.com
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, awards, campaign planning, campaigns, case studies, communication planning, seeds, marketing communication, agri-marketing, National Agri Marketing Association (NAMA)
Notes:
Case report about the "Best of Show" advertising campaign in the NAMA recognition program.