- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reddick, Bekah (author)
- Format:
- Article
- Publication Date:
- 2002-02
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14258
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 40(2) : 26-28
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, Canada, commodity promotion, communication planning, dairy, message content, and promotion