6 pages, Using an intercept method at two local farmers’ markets (n= 192), this study found the notion that local foods taste better and are more nutritious (i.e., lionization) and the notion that buying locally supports and contributes to the local economy and community (i.e., communization), positively influences consumers’ attitude towards shopping at their local farmers’ market. This positive attitude subsequently influences consumer purchase behavior. Extension professionals can utilize these data-driven results to aid in effective farmers’ market promotion by communicating micro-benefits (e.g., nutrition, taste) and macro-benefits (e.g., economic impact) to potential and current farmers’ market consumers.
24 pages, Soybean (Glycine max (L. Merr.) has been a crop of interest to address both poverty
and malnutrition in the developing world because of its high levels of both protein and
oil, and its adaptability to grow in tropical environments. Development practitioners
and policymakers have long sought value added opportunities for local crops to move
communities out of poverty by introducing processing or manufacturing technologies.
Soy dairy production technologies sit within this development conceptual model. To
the researchers’ knowledge, no research to date measures soy dairy performance,
though donors and NGOs have launched hundreds of enterprises over the last 18 years.
The lack of firm-level data on operations limits the ability of donors and practitioners
to fund and site sustainable dairy businesses. Therefore, the research team developed
and implemented a recordkeeping system and training program first, as a 14-month
beta test with a network of five dairies in Ghana and Mozambique in 2016-2017.
Learning from the initial research then supported a formal research rollout over 18
months with a network of six different dairies in Malawi and key collaboration from
USAID’s Agricultural Diversification activity. None of the beta or rollout dairies kept
records prior to the intervention. The formal rollout resulted in a unique primary dataset
to address the soy dairy performance knowledge gap. The results of analysis show that
the dairies, on average, achieve positive operating margins of 61%, yet cannot cover
the fixed costs associated with depreciation, amortization of equipment and
infrastructure, working capital, marketing and promotion, and regulatory compliance.
The enterprises in our sample operate only at 9% of capacity, which limits their ability
to cover the normal fixed costs associated with the business. The challenge is not the
technology itself, as when operated, it produces a high-quality dairy product. The
challenges involve a business that requires too much capital for normal operations
relative to a nascent and small addressable market.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12131
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwide "Aisle of Red Pears" display challenge. This article features displays at the Fresh Thyme store in Iowa. 3 pages., "We have seen some amazing displays that are resulting in double digit sales increases."
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online issue. 3 pages., Announces a new core program area, Integrated Health Disparities, in Illinois Extension. Purpose: "To provide leadership and resources in the crusade to address health inequities." Priority issues will include health promotion and education, healthcare access, behavioral health, and community well-being.
Online from publisher. 3 pages., Activities and achievements of the California Women's Association, a volunteer organization of women concerned about challenges to California agriculture. Consists of 21 local chapters that focus on promoting agriculture locally and providing scholarships to students majoring in farming-related majors.
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.
