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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
- Journal Title:
- Chicago Booth Magazine
- Journal Title Details:
- 36(3) : 13
- Notes:
- Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risen, Jane (author)
- Format:
- Journal article
- Publication Date:
- 2011
- Published:
- USA: University of Chicago, Booth Graduate School of Business
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00506
- Journal Title:
- Chicago Booth Magazine
- Journal Title Details:
- 33(2) : 10
