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Celebrating champions - in and out of the show ring

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kocon, Lois (main author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaign planning, campaigns, communication planning, feedstuffs, marketing communication, companion animals
Notes:
Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.