Celebrating champions - in and out of the show ring

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kocon, Lois (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 64-65
    Subject Term:
    advertising, campaign planning, campaigns, communication planning, feedstuffs, marketing communication, and companion animals
    Notes:
    Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.

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