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Building brands from the barn up: Heritage Acres finds success in local approach

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Barb Baylor (main author)
Format:
Journal article
Publication Date:
2003-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), campaign planning, campaigns, cooperatives, image, market analysis, meat, message content, pork, marketing communication, market research
Notes:
Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.