- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Barb Baylor (author)
- Format:
- Journal article
- Publication Date:
- 2003-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(10) : 34-39
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, cooperatives, image, market analysis, meat, message content, pork, marketing communication, and market research
- Notes:
- Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.
