Reproducing results: integrated product launch busts sales goals

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17457
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(4) : 54-56
    Subject Term:
    advertising, breeding, campaign planning, campaigns, case studies, and cattle

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