- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2013-11
- URL:
- http://www.agrimarketing.com
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02084
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 51(9) : 44
- Subject Term:
- advertising, campaign planning, campaigns, communication planning, machinery, marketing, media selection, public relations, and marketing communication
- Notes:
- Describes the award-winning marketing campaign for a new AGCO self-propelled sprayer.
