Strategic thinking drives sales

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25819
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : 20 in Special Supplement
    Subject Term:
    advertising, appeals (message), campaign planning, campaigns, communication planning, machinery, and media selection
    Notes:
    Features report of New Holland brand campaign for repositioning a tractor line

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