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Speaking to, not at, customers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Radermacher, Rick (main author)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), audience analysis, campaign planning, campaigns, communication planning, machinery, message content, marketing communication