Speaking to, not at, customers

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Radermacher, Rick (main author)

Format:

Journal article

Publication Date:

2009-06

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Agri Marketing

Related Item Details:

47(5) : 30-31

Subject Term:

advertising, appeals (message), audience analysis, campaign planning, campaigns, communication planning, machinery, message content, marketing communication