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Reinvesting in a legendary brand

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Lynn (main author)
Format:
Journal article
Publication Date:
2010-10
URL:
http://www.agrimarketing.com
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaign planning, campaigns, communication research, evaluation, government policies, machinery, media selection, marketing communication, market research, agri-marketing, brands, regulation, branding