Making media magic: five media directors discuss their role in the ever-changing ag marketplace

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Debbie (author)
    Format:
    Magazine article
    Publication Date:
    2001-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12302
    Journal Title:
    Agri Marketing
    Journal Title Details:
    39(5) : 50-52
    Subject Term:
    advertising, advertising agencies, agribusiness, campaign planning, campaigns, careers, communication planning, communicators, media mix, media research, and media selection

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