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2. Understanding scientists’ communication challenges at the intersection of climate and agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Getson, Jackie M. (author), Church, Sarah P. (author), Radulski, Brennan G. (author), Sjöstrand, Anders E. (author), Lu, Junyu (author), and Prokopy, Linda S. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-08-02
- Published:
- United States: PLOS One
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12709
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 17(8)
- Notes:
- 22pgs, In the United States, a public debate remains about the existence and effects of anthropogenic climate change. This skepticism is present in the agricultural sector, rendering climate science communication challenging. Due to the polarization of climate change issues and the concurrent need for agricultural adaptation, we sought to examine how scientists communicate in this sector. A survey, administered to climate scientists and pertinent U.S. federal agency staff (response rate = 43%), was conducted to examine perspectives on communicating with five agricultural stakeholder groups: agribusinesses, crop advisors, general public, producers, and policymakers. We focused on three aspects of the communication process with these stakeholders to evaluate if scientists, as messengers, were following best practices–communicator training, knowledge of stakeholder, and terminology use. We found scientists valued communication training; however, the majority had not attended formal training. Scientists had different views on climate change than producers and crop advisors but understood their perspective and were deliberate with their communication with different audiences. This suggests stakeholder knowledge and terminology use do not hinder communication between scientist and stakeholder. We also highlight three communication challenges present across stakeholder groups–stakeholder knowledge, timescale, and scientific uncertainty–and others that were specific to each stakeholder group. Future research should support scientists by identifying and resolving barriers to training and effective communication strategies for each stakeholder group that addresses these challenges.
3. The four R's of media relations for small-shop ag communicators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steever, Sara (author)
- Format:
- Online article
- Publication Date:
- 2022-03-14
- Published:
- Forbes
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13428
- Notes:
- 4 pages
4. Characteristics and Motivational Factors of American Equine Journalists
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowden, Zoe (author), Telg, Ricky W. (author), and Lundy, Lisa (author)
- Format:
- Journal article
- Publication Date:
- 2022-02-01
- Published:
- United States of America: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12438
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Issue 1 (2022)
- Notes:
- 22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.
5. Communication in a pandemic: Concerns of agricultural and natural resources opinion leaders during early stages of the COVID-19 pandemic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baker, Lauri (author), Chiarelli, Christy (author), Rampold, Shelli (author), McLeod-Morin, Ashley (author), and Lindsey Angela (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-28
- Published:
- United States: OJS / PKP
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12501
- Journal Title:
- Advancements in Agricultural Development
- Journal Title Details:
- 2 (3)
- Notes:
- 11 pages, During the early stages of the COVID-19 pandemic (March-April 2020), opinion leaders in agriculture and natural resources (ANR) were asked to participate in a survey about the impacts of the crisis on the ANR industry specifically about their concerns related to communication, economics, level of preparedness, and health during this crisis. Of the 225 ANR leaders who participated, the majority were concerned that members of the public were sharing inaccurate information about COVID-19; others they come into contact with were not taking appropriate measures to avoid contracting COVID-19; about the impact of COVID-19 on the U.S. economy, their state’s economy, and the global economy; and other countries’ level of preparedness to deal with COVID-19. ANR leaders were consistently the most concerned about items that were outside of their direct sphere of influence. Implications from this work are that ANR leadership programs should incorporate programing to help ANR leaders understand how to be influential during a crisis at a national and international level. For statewide ANR leadership programs, it is recommended to include programming sessions related to identifying and sharing credible information and enabling and inspiring those in their circle of influence to do the same.
6. C.O.nxt announces this is Lyle E. Orwig Day
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2021-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12141
- Notes:
- Online via AgriMarketing Weekly. 1 page., A March 1 occasion marking the retirement and legacy of Lyle E. Orwig, co-founder and chairman of Charleston-Orwig communications agency, recently rebranded as C.O.nxt.
7. Listen and learn: Seven networking tips you'll want to know about working in the ag communications industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hess, Ann (author / South Dakota State University Extension)
- Format:
- Commentary
- Publication Date:
- 2021-03
- Published:
- USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12158
- Journal Title:
- AAEA ByLine
- Notes:
- Via online issue. 3 pages., Author offers suggestions, based on her career experiences.
8. The lost art of conversation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Mark (author)
- Format:
- Editorial
- Publication Date:
- 2021-03
- Published:
- USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12164
- Journal Title:
- CCA Connect
- Notes:
- Online from publisher. 2 pages., Advice to young journalists. "As a professional, you have to be better than only an instagram post writer. You must consciously and intentionally develop your skills of conversation. Sit down with your granny and ask her about her life as a young girl. Find out what your papaw was really thinking and feeling as he stepped onto some faraway battlefield as a terrified kid. And when you interview that farmer or lineman or craftsperson for your Co-op's publication, find out why they do what they do, not just what they do."
9. When you lack talent, surround yourself with talent
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Odle, Jack (author)
- Format:
- Commentary
- Publication Date:
- 2021-03
- Published:
- USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12161
- Journal Title:
- AAEA ByLine
- Notes:
- Online from publication. 3 pages., Thoughts and career memories of a former president of the American Agricultural Editors' Association.
10. Why didn't anyone warn me?: Thoughts from AAEA Past President Gregg Hillyer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hillyer, Gregg (author)
- Format:
- Commentary
- Publication Date:
- 2021-02
- Published:
- USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12105
- Journal Title:
- AAEA ByLine
- Notes:
- Online from publisher. 4 pages., Author and current editor in chief of Progressive Farmer magazine describes his journey into agricultural journalism, with special emphasis on his participation in AAEA (1998 president) and the International Federation of Agricultural Journalists. "Why didn't someone warn me? I'm glad they didn't. Otherwise, I never would have joined AAEA or enjoyed the rich rewards of friendships from ag communicators both near and far."