- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2003-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17459
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(4) : 62-64
- Subject Term:
- advertising, animal health, appeals (message), campaign planning, campaigns, case studies, livestock, diseases, and agri-marketing
