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Brands under glass: agencies spell out how testing brands before campaign concepts nets better ads

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Coakley, Debbie (main author)
Format:
Article
Publication Date:
2001-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, audience research, campaign planning, campaigns, communication research, product promotion