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Marketing beyond the meat case

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, beef, campaign planning, campaigns, marketing, meat, radio, marketing methods, outdoor, marketing communication
Notes:
Reports on a campaign by Certified Angus Beef.