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Bringing a bold trait package to market

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Keyes, Claire (main author / Bader Rutter and Associates)
Format:
Journal article
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agribusiness, campaign planning, campaigns, chemicals, corn, crops, farm journals, insecticides, media selection, pesticides, radio, marketing communication, agri-marketing
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=19654