- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reddick, Bekah (author)
- Format:
- Journal article
- Publication Date:
- 2002-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15170
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 40(8) : 36-37
- Subject Term:
- advertising, agribusiness, appeals (message), campaign planning, campaigns, chemicals, communication planning, message content, and pesticides
