Branding in a product world

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2002-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14496
    Journal Title:
    Agri Marketing
    Journal Title Details:
    40(5) : 51
    Subject Term:
    advertising, campaign planning, campaigns, communication planning, marketing, and marketing techniques

    Tools