Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
Jones, Chuck (author), Osenga, Greg (author), and Jones: Vice President of Creative and Account Services, Washburn Direct Marketing, Charlotte, NC; Osenga: Director of Database Marketing, Washburn Direct Marketing, Charlotte, NC
Format:
Journal article
Publication Date:
1992-06
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06232
Lazer, William (author), Kelley, Eugene J. (author), Meyer, R. E. (author), Kelley, William T. (author), Grubb, Kenneth A. (author), Hollander, Stanley C. (author), Copulsky, William (author), and Michigan State University
Union Oil Company
University of Pennsylvania
Department of Commerce
Grace Chemical Research and Development Company
Format:
Abstract
Publication Date:
1957-04
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08236
