10 kernels of truth : ways to use database marketing strategy to reach the right audience

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Chuck (author), Osenga, Greg (author), and Jones: Vice President of Creative and Account Services, Washburn Direct Marketing, Charlotte, NC; Osenga: Director of Database Marketing, Washburn Direct Marketing, Charlotte, NC
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06232
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6) : 20-22
    Subject Term:
    databases, electronic marketing, and marketing techniques
    Notes:
    James F. Evans Collection

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