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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1980-11-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
Journal Title:
Advertising Age
Journal Title Details:
51(51) : S-4-S-5
Subject Term:
agri-marketers , agribusiness , farmers , marketing , marketing techniques , retail promotion , sales methods , seeds , selling , and marketing communication
Notes:
Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
