"Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Gage, Theodore J. (main author)

Format:

Journal article

Publication Date:

1980-11-24

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Advertising Age

Related Item Details:

51(51) : S-4-S-5

Subject Term:

agri-marketers, agribusiness, farmers, marketing, marketing techniques, retail promotion, sales methods, seeds, selling, marketing communication

Notes:

Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.