"Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (4) : 60-63
    Subject Term:
    advertising, animal health, audience analysis, campaigns, communication channels, marketing techniques, media selection, and product promotion
    Notes:
    James F. Evans Collection

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