20. Research and research techniques

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lazer, William (author), Kelley, Eugene J. (author), Meyer, R. E. (author), Kelley, William T. (author), Grubb, Kenneth A. (author), Hollander, Stanley C. (author), Copulsky, William (author), and Michigan State University Union Oil Company University of Pennsylvania Department of Commerce Grace Chemical Research and Development Company
    Format:
    Abstract
    Publication Date:
    1957-04
    URL:
    http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=2d095855-5555-40c3-825e-f06ce351cd63%40sessionmgr4010&vid=1&hid=4206
    Published:
    USA: American Marketing Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08236
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    21 (4): 468-471
    Subject Term:
    advertising, advertising research, audience, marketing research, marketing techniques, newspapers, readership, marketing communication, and farm media

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