18 pages, When it comes to understanding news audiences in rural areas, scholars often focus on declining readership and the challenge of how to encourage existing audiences to pay for content. There too has been burgeoning interest in news avoidance more broadly in digital spaces, with an emphasis on studying those who actively or intentionally resist or reject the news. This paper explores a gap in the research by seeking to understand the conditions and circumstances in which people who do not engage with their local news in print or digital format might be activated to do so. The paper presents the findings of an Australian survey of Facebook users who live in rural and regional areas and identify as people who do not engage with their local news. Findings highlight the need to conceptualise a subsection of the audience who express a desire to engage with their local news but perceive barriers to doing so. These barriers include cost, accessibility and perceived quality of content. We introduce the term ‘latent’ audience – potential news consumers who remain hidden from industry and scholarly view until changing conditions and circumstances lead to their manifestation.
Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11904
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Correspondence from author to ACDC. 2 pages., Case example of an agricultural economist who came to the editor in a renewable energy research center with the text he was going to publish as a book. He rejected the editorial suggestions offered and had 2,000 copies of the text printed. Only 48 "ever saw the light of day. The remaining 1,952 copies were destroyed" for lack of demand.
7 pages., Online via UI e-subscription, Through experiment methodology, authors investigated the relative influence of nutritional warnings and two marketing strategies commonly used in food labels, nutrition claims, and fruit images on consumers' healthfulness judgments. Findings documented the impact of nutritional warnings on perceived healthfulness.