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Study shows consistent listenership

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2019-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
farm journals, farmers, information gathering, information needs, information sources, listenership, media effectiveness, radio, readership, rural broadcasts, television, television viewing, e-newsletters
Notes:
Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."