Study shows consistent listenership
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2019-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11030
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(7) : 24
- Subject Term:
- farm journals, farmers, information gathering, information needs, information sources, listenership, media effectiveness, radio, readership, rural broadcasts, television, television viewing, and e-newsletters
- Notes:
- Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
