Relative impact of nutritional warnings and other label features on cereal bar healthfulness evaluations

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Centurion, Marcia (author), Machin, Leandro (author), and Ares, Gaston (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Uruguay
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11595
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    51(7) : 850-856
    Subject Term:
    appeals (message), consumers, food, labeling, marketing, nutrition, nutrition information, nutrition labeling, readership, research methods, risk communication, health, sugar, marketing communication, labels, Uruguay (Latin America; South America), warnings, eye tracking, and marketing strategies
    Notes:
    7 pages., Online via UI e-subscription, Through experiment methodology, authors investigated the relative influence of nutritional warnings and two marketing strategies commonly used in food labels, nutrition claims, and fruit images on consumers' healthfulness judgments. Findings documented the impact of nutritional warnings on perceived healthfulness.

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