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"Push" promotion in food marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gallo, A.E. (main author), Hamm, L.G. (author)
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100
Subject Term:
advertising, marketing, marketing techniques, retail, retail promotion, sales methods, sales promotion