- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08641
- Journal Title:
- Agri Marketing
- Journal Title Details:
- May 1995 : 70-73
- Subject Term:
- advertising, beef, campaign planning, campaigns, commodity promotion, communication planning, consumers, meat, and television
