- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Failor, Bradley (author)
- Format:
- Journal article
- Publication Date:
- 2006-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 44(5) : 24-25
- Subject Term:
- advertising, appeals (message), audience research, awards, campaign planning, campaigns, communication planning, farm equipment, image, machinery, media selection, and pretests
- Notes:
- "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.
