New Holland's future campaign

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Failor, Bradley (main author)

Format:

Journal article

Publication Date:

2006-06

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Agri Marketing

Related Item Details:

44(5) : 24-25

Subject Term:

advertising, appeals (message), audience research, awards, campaign planning, campaigns, communication planning, farm equipment, image, machinery, media selection, pretests

Notes:

"Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.