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New Holland's future campaign

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Failor, Bradley (main author)
Format:
Journal article
Publication Date:
2006-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), audience research, awards, campaign planning, campaigns, communication planning, farm equipment, image, machinery, media selection, pretests
Notes:
"Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.