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What media directors want from ag media providers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henke, Laura (main author), Kincaid, Susan (author), Hendrickson, Vicki (author), Brokaw, Karen (author)
Format:
Journal article
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, agri-marketers, agribusiness, campaign planning, campaigns, information needs, mass media, media effectiveness, media selection, marketing communication, agri-marketing
Notes:
Posted at www.agrimarketing.com/show_story.php?id=45902