- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
- Format:
- Journal article
- Publication Date:
- 2007-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 45(6) : 34-35
- Subject Term:
- advertising, advertising agencies, agri-marketers, agribusiness, campaign planning, campaigns, information needs, mass media, media effectiveness, media selection, marketing communication, and agri-marketing
- Notes:
- Posted at www.agrimarketing.com/show_story.php?id=45902
