- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dahlbeck, Emily (author)
- Format:
- Journal article
- Publication Date:
- 2009-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 47(5) : 35-36
- Subject Term:
- advertising, campaign planning, campaigns, communication planning, crops, event planning, horticulture, shows, marketing communication, diseases, and crop protection
- Notes:
- Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.
