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Leveraging culture, creating emotion

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fischer, Ashley Woodward (main author)
Format:
Journal article
Publication Date:
2013-06
URL:
http://www.agrimarketing.com
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, awards, campaign planning, campaigns, communication units, communicator effectiveness, seeds, marketing communication, National Agri Marketing Association (NAMA)