- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Woodward, Ashley (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 46(1) : 16-17
- Subject Term:
- advertising, agribusiness, campaign planning, campaigns, farm inputs, field days, image, seeds, marketing communication, brands, and branding
- Notes:
- Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.
