- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Barb (author)
- Format:
- Article
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14070
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 40(1) : 26-29
- Subject Term:
- advertising, campaign planning, campaigns, database marketing, direct marketing, trends, marketing methods, and marketing communication
