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    2. "I'm getting desperate." What we know about farmers' markets that fail

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    3. "Know your farmer, know your food" is a joke

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    4. "Local food" as a contested concept: networks, knowledges, nature and power in food-based strategies for rural development

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    6. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    7. A Kalamazoo direct to you

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    8. A good return on investment : companies are using newsletters to generate sales and new business leads

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    9. A guide to marketing organic produce

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    10. A guide to starting, operating, and selling in farmers markets

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