- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2005-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22152
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 43(4) : 48-59
- Subject Term:
- advertising, advertising agencies, commodity promotion, direct marketing, directories, electronic marketing, expenditures, media use, public relations, sales promotion, e-commerce (new terms), and marketing communication
