- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agri Marketing staff (author)
- Format:
- Journal article
- Publication Date:
- 2002-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14501
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 40(6) : 34-36
- Subject Term:
- advertising, campaigns, dairy, direct marketing, face-to-face communication, interpersonal communication, media effectiveness, opinion leaders, sales methods, selling, and marketing communication
