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A good return on investment : companies are using newsletters to generate sales and new business leads

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kerr, Kathie Jarmon (main author / Director, Agribusiness Division, Archer-Malmo, Memphis, TN)
Format:
Journal article
Publication Date:
1991-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86
Subject Term:
direct marketing, newsletters
Notes:
James F. Evans Collection