A good return on investment : companies are using newsletters to generate sales and new business leads

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kerr, Kathie Jarmon (author / Director, Agribusiness Division, Archer-Malmo, Memphis, TN)
    Format:
    Journal article
    Publication Date:
    1991-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05604
    Journal Title:
    Agri Marketing
    Journal Title Details:
    29 (6) : 26-28
    Subject Term:
    direct marketing and newsletters
    Notes:
    James F. Evans Collection

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